Official Regional Partner · Norwich City FC

Fitness for every age
and every ability.

We're proud to be an Official Regional Partner of Norwich City. We coach the club's academy and women's team, and now we're opening our doors to the yellow and green faithful. Boxing, HYROX, strength and kids' classes across Norwich and Wymondham.

Unlimited classesBoth gymsNo contract
Bobby Harrison, Hustle owner, pitchside at Carrow Road in a Norwich City scarf Norwich City FC Regional Club Partner 2025/2026: Hustle
The partnership

On the pitch.
In our gyms.
In the community.

As Norwich City's Regional Partner, Hustle delivers tailored classes and training sessions for the club's academy and women's team. It's the same coaching, the same values and the same welcome you'll find at every Hustle class.

Both of us believe in openness, respect and showing up for the people of Norfolk. That means fitness for every age and every ability, together.

Watch the announcementHustle × Norwich City · YouTube
“The values of the club and Hustle align closely, with a shared focus on inclusivity, respect and community. We’re excited to support staff, players and the wider community in improving health and wellbeing, and to be part of something that has a positive impact beyond sport.”
Bobby Harrison, Owner, Hustle
“Their approach aligns really well with the club's wider ambitions around health and wellbeing.”
Ed Turnham, Commercial Director, Norwich City FC
Norwich City home and away shirts printed with HUSTLE HUSTLE on the big screen and pitchside boards at Carrow Road HUSTLE on the LED ribbon above the stands at Carrow Road Bobby Harrison in a Norwich City scarf looking out over Carrow Road from the yellow seats, Hustle shirts on the rail
What's on offer

Six ways to train.
One trial covers them all.

Smiling member on the pads in Hustle boxing gloves

Boxing

Non-contact classes for every level: Rounds, Padwork, Box and Box Advanced. New to it? Start with our 4-week beginners course.

Member driving a weighted sled in a HYROX session

HYROX

Official HYROX affiliate. Race-style simulations, Threshold and Ergs, Compete sessions and a Beginners programme to get you race ready.

Member lifting a barbell overhead in a strength class

Strength

Fully coached sessions that run in 6-week guided, progressive blocks, so you build strength week by week. Suitable for all levels.

Kids in their guard stance during a Hustle junior boxing class

Kids 6–16

Junior (6–11), Youth (12–16) and Girls (12–16) boxing. Fun, coach-led sessions that build confidence, fitness and self-defence skills.

Mums and toddlers running together in a Strong Mums Club session at Hustle

Strong Mums Club

Coach-led strength and conditioning sessions for mums, with babies and toddlers welcome.

Over 60s MOVE member pushing a weighted sled

Over 60s MOVE

Coach-led sessions focused on strength, balance and mobility, at our Wymondham gym.

Our values

A club for the
whole family.

Like the Canaries, we're built on the people around us. Hustle is a community first and a gym second, with classes from age 6 to over 60.

Mental wellbeing

Training that's as good for your head as your body.

Community

Faces you know, coaches who know your name.

Good vibes only

Upbeat, welcoming sessions you'll look forward to.

No egos

First class or five hundredth, everyone's equal here.

Your 30-day trial

30 days.
Unlimited.
£30.

Unlimited access to every class across both our Norwich and Wymondham gyms for 30 days. That's about £1 a day, with no contract and no catch.

Unlimited classesBoth gymsNo contract
Norwich
Unit 7, Avian Way, Norwich NR7 9AR
Wymondham
Unit 4, Philip Ford Way, Wymondham NR18 9AQ
Book and manage classes in the Hustle app: App Store · Google Play